Client: John Deere 2005

Challenge: To draw in patrons from a busy show floor by designing a unique display within a tight budget and time constraints.

Solution: Use intelligent lighting to create movement and dynamic color for the key products while featuring other products in a softer, more subtle but still impactful light.

Description: On a bustling trade show floor within a large booth, it’s easy for patrons to miss the key products you want to showcase. John Deere needed a creative display solution to show all of its products in their best light, but draw specific attention to key products they wanted to highlight at this venue.

Hi-Tech was able to make John Deere’s newly released products come alive through intelligent lighting that created energy around the display with movement and dynamic use of color. Time constraints were an issue, so extra effort went into creating clear and efficient diagrams and instructions for the technicians, and special arrangements were made with the convention center to install truss rigging in advance. The results were just what the client ordered. Through creative lighting solutions, ingenuity, and Hi-Tech dedication, John Deere was delighted with a unique booth that drew the desired attention and business of clients and remained cost efficient.

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